CLIENT
MY ROLE
User Research
Prototyping
UX/UI Design
OPPORTUNITY
UI/UX. AI Features. Video Tools.
Leveraging AI-powered effects - such as environments, camera angles, and generated captions - to improve the overall user experience for content creators on Instagram.
RESULTS
Based on usability testing, 86% of Instagram users expressed joy with the AI effects and caption features I implemented. The flow of the feature was widely accepted by the majority of Instagram users, who demonstrated familiarity and ease in using it.
PROJECT GOAL
Develop accessible, user-friendly video tools that empower both long-tail and professional Instagram creators to make high-quality content.
THE SOLUTION
To streamline the content creation process, I designed 3 AI-powered video features: enable users to easily change their environment, modify their camera angle, and auto-generate captions. By implementing these tools, Instagram can boost engagement, attract more creators, and solidify its position as the leading platform for high-quality video content.
IDEATION
Gradients are an integral part of Instagram's visual identity, so I wanted to incorporate them in the development of two new features: AI-Isolating Figure and AI-Camera Angles. By using gradients in the backgrounds, these features offer a visually engaging experience that complements the platform's aesthetic and stays true to Instagram’s branding.
Color Discovery by Playing with Tools
