CLIENT
Moroccanoil
MY ROLE & TEAM
Art direction, Digital, UI design, Print, Social, Packaging
Team of 5+ consisting: Creative Director, Art, Graphic Designer, Packaging Designer, Operations.
OPPORTUNITY
As a multidisciplinary designer, I had the opportunity to freelance on Moroccanoil’s global team. Partnering with cross functional teams, I was responsible for designing digital, events, print and packaging assets for international markets and retailers such as Barneys New York, Saks Fifth Avenue and Nordstroms. I collaborated with vendors for emails and digital ads and designed assets across multiple platforms.
RESULTS
Conceptualized 360 campaign across digital and print platforms for seamless user experience.
Increase in social engagement on Facebook, Instagram by 8%