CLIENT

Estée Lauder

MY ROLE & TEAM

Visual & Experience Design

Team of 15+ consisting: Creative Directors, Art Directors, Animation Studio, Production, Operations, Photographers.

OPPORTUNITY

As part of the global team, I helped conceptualize an immersive virtual shopping experience and pop-ups worldwide that disrupted the customer experience for the Holidays by bridging the online and offline flows.

RESULTS

Social formats performed 6% above the benchmark, Gen Z buyers’ share increased by +4%

I developed 3D renderings, sketches, high fidelity mockups, and a custom spin the wheel that was featured both in store and online.

VIRTUAL SHOPPING EXPERIENCE

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ONLINE TO OFFLINE EXPERIENCE

POP UP - SOGO, HONG KONG

EMAIL - GLOBAL DIGITAL

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Pop Up – Front
Pop Up – Overview
Pop Up – Social Selling
Pop Up – Gaming Wall
Pop Up – Fragrance Activation
Pop Up – Gifting Area
Pop Up – Front Overall