CLIENT
Landit
MY ROLE & TEAM
Design Lead
Team of 4 consisting: CEO, COO, Software Engineer, & Project Manager.
OPPORTUNITY
UI/UX.
As lead designer for Landit, a B2B sales tool for automated customized landing pages, I refined key features and flows, enhancing functionality and usability, driving tangible improvements toward smarter prospecting and more closed deals.
RESULTS
4 participants completed usability testing with 0 misclicks.
Our new designs increase usability by 24%.
Users found the preview feature intuitive.
OUR CHALLENGE
Landit aims to simplify B2B sales with personalized landing pages, but ensuring an intuitive user flow poses a challenge. Streamlining navigation is crucial for maximizing engagement and conversions.
PROJECT GOALS
Increase user engagement through intuitive interface.
Boost conversion rates with tailored user journey.
INTERACTIVE PREVIEW UPDATES
1. Intuitive Side Navigation
Expandable Menu: Follow recognized UI patterns for easy access
2. Dynamic Landing Page Preview
Drop-down Selections: Instantly update landing page preview for users
OPTIMIZING USER FEEDBACK
1. Onboarding Help Text
Intuitive Help Text: Guide new users through landing page creation seamlessly.
2. Enhance Template Navigation
Step Visuals: Indicate processes with accessible color cues.
3. Avatar Menu
Minimal menu: Display logout and preferences per industry standards.
NEXT STEPS
Elevate Dashboard Analytics Experience
1
Improve analytics dashboard for better insights and decision-making.
Innovate with Data-Driven Template Creation
2
Craft new templates informed by user insights for optimal engagement.
Expand Integration Capabilities
Integrate with key platforms for seamless user experience across channels.
3
“Your innovative UX leadership has elevated our product and inspired team collaboration.”
— THEO NEGRI, CEO
